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Impressionen
Under the motto "UBERCLOUD – The visible mass of digital creativity", the crucial top creatives, leaders, talents and digital rock stars presented and discussed the new dimensions of the digital creative business in Cologne on the eve of the dmexco 2011.
During the course of its specially designed conference day on September 20th 2011, UBERCLOUD placed the focus on the relevant issues, but also on visionary opinions and the digital creative potential: From brand creativity and data visualization, to crowd sourcing, co-creation and collaboration and brand content platforms & storytelling, through to the convergence of media & creativity and expressing brands in the digital age. These and further cutting-edge themes were presented in a vivid and sustainable manner in inspiring keynotes, stimulating debates, but above all via case studies.
Further highlights included a live presentation of the ubercrowd data experience and an interactive competition using an augmented reality application designed especially for the purpose. In addition to these highlights, Ubercloud offered an entertaining performance of a genuine King and the opportunity to see the award-winning film "Art & Copy" by Doug Pray, which is about the advertising creative revolution. The eventful and very successful day closed with the UBERCLOUD Networking Cocktail Party.
